{"title":"Classic Collection","description":"","products":[{"product_id":"as-i-am-classic-coconut-cowash-454-gr","title":"As I Am Classic Coconut Cowash 454 gr.","description":"\u003cp\u003e As I Am Classic Coconut Cowash is the ideal solution for regularly cleansing curly hair without disrupting its natural moisture balance. This gentle, foam-free formula removes oil and product buildup, leaving your hair soft, silky and smooth. Enriched with shea butter and coconut oil, it helps maintain curl definition and promote healthy hair from the root. Perfect for maintaining curls, coils and waves between wash days, and safe for keratin treatments.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Shea Butter: Deeply hydrates, reduces frizz and protects against damage\u003c\/li\u003e\n\n\u003cli\u003e Coconut Oil: Strengthens, hydrates and improves scalp health\u003c\/li\u003e\n\n\u003cli\u003e Foam-free formula that cleanses without disturbing the natural balance\u003c\/li\u003e\n\n\u003cli\u003e Extends the effectiveness of keratin treatments\u003c\/li\u003e\n\n\u003cli\u003e Free from parabens, silicones, sulfates, phthalates and gluten\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n \u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Wet your hair thoroughly.\u003c\/li\u003e\n\n\u003cli\u003e Take a generous amount of As I Am Classic Coconut Cowash and rub it between your palms to emulsify.\u003c\/li\u003e\n\n\u003cli\u003e Distribute the product evenly through your wet hair, making sure all strands are well coated.\u003c\/li\u003e\n\n\u003cli\u003e Gently massage the Cowash into your scalp with your fingertips, as you would do with a conventional shampoo.\u003c\/li\u003e\n\n\u003cli\u003e Use a wide-toothed comb to gently detangle your hair.\u003c\/li\u003e\n\n\u003cli\u003e Rinse the Cowash thoroughly to remove all product residue.\u003c\/li\u003e\n\n\u003cli\u003e Follow with a conditioner, such as As I Am Classic Hydration Elation Intensive Conditioner or As I Am Classic Leave-In Conditioner for best results.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Keep your curls healthy and balanced with this gentle cleanser that respects and preserves your natural texture!\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"As I Am Classic Coconut Cowash 454 gr.","offer_id":57398472442205,"sku":"2378","price":8.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/6542\/2941\/files\/As_I_Am_Classic_Coconut_Cowash_454_gr._fe1e5cb3-55e2-4076-81a4-75ca835a899a.jpg?v=1747657755"},{"product_id":"as-i-am-classic-curl-clarity-shampoo-237-ml","title":"As I Am Classic Curl Clarity Shampoo 237 ml","description":"\u003cp\u003eExperience a deep yet gentle cleanse with As I Am Classic Curl Clarity Shampoo, specially designed for curly hair. This formula preserves your hair’s natural moisture balance while effectively removing impurities. Enriched with shea butter and coconut oil, it hydrates and strengthens your hair, leaving it smoother, more manageable and radiant. Ideal for color-treated hair and perfect for easily detangling curls.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Shea Butter: Deeply hydrates, reduces frizz and protects against environmental damage\u003c\/li\u003e\n\n\u003cli\u003e Coconut Oil: Strengthens, hydrates and improves scalp health\u003c\/li\u003e\n\n\u003cli\u003e Removes dirt, sebum and product build-up without compromising the natural moisture balance\u003c\/li\u003e\n\n\u003cli\u003e Free from parabens, silicones, sulfates, phthalates and gluten\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty free\u003c\/li\u003e\n\n\u003cli\u003e Safe for color treated hair\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Wet your hair thoroughly.\u003c\/li\u003e\n\n \u003cli\u003eTake a moderate amount of As I Am Classic Curl Clarity Shampoo and massage it into your scalp and hair to create lather.\u003c\/li\u003e\n\n\u003cli\u003e Continue massaging to ensure the product is evenly distributed and effectively cleanses the scalp and hair.\u003c\/li\u003e\n\n\u003cli\u003e Rinse hair completely.\u003c\/li\u003e\n\n\u003cli\u003e Repeat if necessary for a second layer of foam.\u003c\/li\u003e\n\n\u003cli\u003e Rinse your hair thoroughly to remove all shampoo residue.\u003c\/li\u003e\n\n\u003cli\u003e \u003cspan style=\"font-size: 0.875rem;\"\u003eFor best results, use As I Am Classic Hydration Elation Intensive Conditioner or As I Am Classic Detangling Conditioner after shampooing.\u003c\/span\u003e\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cspan style=\"font-size: 0.875rem;\"\u003eLeave your curls feeling fresh, soft and perfectly manageable with this cleansing and caring shampoo!\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"As I Am Classic Curl Clarity Shampoo 237 ml","offer_id":57398472933725,"sku":"2383","price":9.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/6542\/2941\/files\/As_I_Am_Classic_Curl_Clarity_Shampoo_237_ml_bc769ab1-43e4-4b5d-b3d7-4f90f3098cd1.jpg?v=1747657755"},{"product_id":"as-i-am-classic-curling-jelly-227-gr","title":"As I Am Classic Curling Jelly 227 gr.","description":"\u003cp\u003e As I Am Classic Curling Jelly provides flexible, long-lasting hold and defines your curls, while locking in moisture for soft, bouncy curls. Enriched with shea butter and coconut oil, this lightweight formula deeply hydrates hair, reduces frizz and protects against damage. Perfect for maintaining defined curls, minimizes shrinkage and gives your curls stretch and definition for days.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Shea Butter: Deeply hydrates, reduces frizz and protects hair\u003c\/li\u003e\n\n\u003cli\u003e Coconut Oil: Nourishes, strengthens and promotes scalp health\u003c\/li\u003e\n\n\u003cli\u003e Minimizes shrinkage and provides long lasting curl definition\u003c\/li\u003e\n\n\u003cli\u003e Free from parabens, silicones, sulfates, phthalates and gluten\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Start with clean, detangled hair.\u003c\/li\u003e\n\n\u003cli\u003e Apply the As I Am Classic Leave-In Conditioner evenly through your hair.\u003c\/li\u003e\n\n \u003cli\u003eWhile hair is still wet, distribute As I Am Classic Curling Jelly from root to tip in small sections.\u003c\/li\u003e\n\n\u003cli\u003e Use your fingers to scrunch your curls for extra definition.\u003c\/li\u003e\n\n\u003cli\u003e Let your hair air dry or use a diffuser on a low setting.\u003c\/li\u003e\n\n\u003cli\u003e Once your hair is completely dry, fluff, part, or style your curls as desired.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Enjoy beautiful, defined and bouncy curls that last for days!\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"As I Am Classic Curling Jelly 227 gr.","offer_id":57398473883997,"sku":"2370","price":9.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/6542\/2941\/files\/As_I_Am_Classic_Curling_Jelly_227_gr._c91c88eb-cc61-4f85-8757-9c57e47ce76f.jpg?v=1747657754"},{"product_id":"as-i-am-classic-curling-jelly-454-gr","title":"As I Am Classic Curling Jelly 454 gr.","description":"\u003cp\u003e As I Am Classic Curling Jelly provides flexible, long-lasting hold and defines your curls, while locking in moisture for soft, bouncy curls. Enriched with shea butter and coconut oil, this lightweight formula deeply hydrates hair, reduces frizz and protects against damage. Perfect for maintaining defined curls, minimizes shrinkage and gives your curls stretch and definition for days.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Shea Butter: Deeply hydrates, reduces frizz and protects hair\u003c\/li\u003e\n\n \u003cli\u003eCoconut Oil: Nourishes, strengthens and promotes scalp health\u003c\/li\u003e\n\n\u003cli\u003e Minimizes shrinkage and provides long lasting curl definition\u003c\/li\u003e\n\n\u003cli\u003e Free from parabens, silicones, sulfates, phthalates and gluten\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Start with clean, detangled hair.\u003c\/li\u003e\n\n\u003cli\u003e Apply the As I Am Classic Leave-In Conditioner evenly through your hair.\u003c\/li\u003e\n\n\u003cli\u003e While hair is still wet, distribute As I Am Classic Curling Jelly from root to tip in small sections.\u003c\/li\u003e\n\n\u003cli\u003e Use your fingers to scrunch your curls for extra definition.\u003c\/li\u003e\n\n\u003cli\u003e Let your hair air dry or use a diffuser on a low setting.\u003c\/li\u003e\n\n\u003cli\u003e Once your hair is completely dry, fluff, part, or style your curls as desired.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Enjoy beautiful, defined and bouncy curls that last for days!\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"As I Am Classic Curling Jelly 454 gr.","offer_id":57398474342749,"sku":"2375","price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/6542\/2941\/files\/As_I_Am_Classic_Curling_Jelly_454_gr._d35b045a-0780-42ad-9619-18db38cc32b1.jpg?v=1747657754"},{"product_id":"as-i-am-classic-detangling-conditioner-237-ml","title":"As I Am Classic Detangling Conditioner 237 ml","description":"\u003cp\u003eMake detangling effortless with As I Am Classic Detangling Conditioner. This rich leave-in formula hydrates, strengthens, and repairs damaged hair with natural ingredients like shea butter and coconut oil. It leaves your hair healthy, shiny, and easy to style. Perfectly prepping your hair for styling products, this conditioner adds softness and shine while reducing tangles and improving hair health.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Shea Butter: Deeply hydrates, reduces frizz and protects against damage\u003c\/li\u003e\n\n\u003cli\u003e Coconut Oil: Strengthens, hydrates and promotes scalp health\u003c\/li\u003e\n\n\u003cli\u003e Makes hair easier to comb and promotes shine and softness\u003c\/li\u003e\n\n\u003cli\u003e Free from parabens, silicones, sulfates, phthalates and gluten\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Wash hair (recommended: As I Am Classic Curl Clarity Shampoo or Coconut CoWash).\u003c\/li\u003e\n\n\u003cli\u003e Leave hair wet or very damp. DO NOT towel dry.\u003c\/li\u003e\n\n \u003cli\u003eMassage a small amount (about the size of a coin) into your palms and distribute liberally throughout hair, from root to tip.\u003c\/li\u003e\n\n\u003cli\u003e Use a wide-toothed comb or flexible detangling brush to gently detangle hair, section by section, starting at the ends and working your way towards the scalp.\u003c\/li\u003e\n\n\u003cli\u003e If needed, add an additional small amount to aid detangling, but do not use too much.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTips:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e For easy detangling, comb through your hair while the shampoo, cowash or rinse-out conditioner is still in the hair.\u003c\/li\u003e\n\n\u003cli\u003e If you notice that you have used too much product, you can rinse it out lightly without losing any effect.\u003c\/li\u003e\n\n\u003cli\u003e Then, use your favorite leave-in conditioner, like the As I Am Classic Leave-In Conditioner, before moving on to styling products.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Enjoy soft, hydrated hair that's easy to style and full of shine!\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"As I Am Classic Detangling Conditioner 237 ml","offer_id":57398474834269,"sku":"2384","price":9.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/6542\/2941\/files\/As_I_Am_Classic_Detangling_Conditioner_237_ml_942c7851-fefd-4b89-959a-8d6de5372ab7.jpg?v=1747657753"},{"product_id":"as-i-am-classic-doublebutter-cream-227-gr","title":"As I Am Classic DoubleButter Cream 227 gr.","description":"\u003cp\u003eAs I Am Classic DoubleButter Cream is a rich blend of the finest natural butters and oils designed to lock in moisture and give your hair exceptional shine, softness and manageability. An essential for natural coils and curls, this nourishing cream repairs dry, rough hair for a healthy, hydrated look. Enriched with pro-vitamin B5, it helps repair split ends and strengthens your hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Shea Butter: Deeply hydrates, reduces frizz, strengthens hair and protects against environmental damage\u003c\/li\u003e\n\n\u003cli\u003e Coconut Oil: Strengthens, hydrates and improves scalp health\u003c\/li\u003e\n\n\u003cli\u003e Pro-vitamin B5: Repairs split ends and strengthens hair\u003c\/li\u003e\n\n\u003cli\u003e Free from parabens, silicones, sulfates, phthalates and gluten\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Apply sparingly or generously depending on your hair's need for moisture, manageability and vitality.\u003c\/li\u003e\n\n \u003cli\u003eRub the product between your palms and gently squeeze it into the hair without disturbing the coils and curls.\u003c\/li\u003e\n\n\u003cli\u003e Also ideal for creating soft, shiny twists and twist-outs.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTips:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Use a little DoubleButter Cream along with the As I Am Classic Twist Defining Cream for in-between touch-ups of your twists.\u003c\/li\u003e\n\n\u003cli\u003e To maintain curl definition, don't rub oils and butters too hard into your finished style. Massage the product in gently.\u003c\/li\u003e\n\n\u003cli\u003e Avoid overuse to prevent buildup, which can leave your curls dull and matte instead of shiny.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"As I Am Classic DoubleButter Cream 227 gr.","offer_id":57398477455709,"sku":"2374","price":11.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/6542\/2941\/files\/ASIAMDBCSMALL_4989b632-9c0f-4324-becc-e7109efcb779.jpg?v=1748559360"},{"product_id":"as-i-am-classic-doublebutter-cream-454-gr","title":"As I Am Classic DoubleButter Cream 454 gr.","description":"\u003cp\u003eAs I Am Classic DoubleButter Cream is a rich blend of the finest natural butters and oils designed to lock in moisture and give your hair exceptional shine, softness and manageability. An essential for natural coils and curls, this nourishing cream repairs dry, rough hair for a healthy, hydrated look. Enriched with pro-vitamin B5, it helps repair split ends and strengthens your hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Shea Butter: Deeply hydrates, reduces frizz, strengthens hair and protects against environmental damage\u003c\/li\u003e\n\n\u003cli\u003e Coconut Oil: Strengthens, hydrates and improves scalp health\u003c\/li\u003e\n\n\u003cli\u003e Pro-vitamin B5: Repairs split ends and strengthens hair\u003c\/li\u003e\n\n\u003cli\u003e Free from parabens, silicones, sulfates, phthalates and gluten\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Apply sparingly or generously depending on your hair's need for moisture, manageability and vitality.\u003c\/li\u003e\n\n \u003cli\u003eRub the product between your palms and gently squeeze it into the hair without disturbing the coils and curls.\u003c\/li\u003e\n\n\u003cli\u003e Also ideal for creating soft, shiny twists and twist-outs.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTips:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Use a little DoubleButter Cream along with the As I Am Classic Twist Defining Cream for in-between touch-ups of your twists.\u003c\/li\u003e\n\n\u003cli\u003e To maintain curl definition, don't rub oils and butters too hard into your finished style. Massage the product in gently.\u003c\/li\u003e\n\n\u003cli\u003e Avoid overuse to prevent buildup, which can leave your curls dull and matte instead of shiny.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"As I Am Classic DoubleButter Cream 454 gr.","offer_id":57398477816157,"sku":"2376","price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/6542\/2941\/files\/As_I_Am_Classic_DoubleButter_Cream_454_gr._e2747ec1-511e-4cb5-91ad-1801a3e888b2.jpg?v=1747657752"},{"product_id":"as-i-am-classic-hydration-elation-227-gr","title":"As I Am Classic Hydration Elation 227 gr.","description":"\u003cp\u003eTreat your natural curls to the As I Am Hydration Classic Hydration Elation (Deep Conditioning Treatment). This intensive conditioner provides deep hydration, eases detangling and strengthens weak spots while repairing split ends. Perfect for maintaining strong, shiny and soft curls, this nourishing treatment improves the overall health and manageability of your hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Shea Butter: Deeply hydrates, reduces frizz, strengthens hair and protects against damage\u003c\/li\u003e\n\n\u003cli\u003e Coconut Oil: Strengthens, hydrates and adds shine while improving scalp health\u003c\/li\u003e\n\n\u003cli\u003e Promotes healthy hair growth and scalp stimulation with pure herbal extracts\u003c\/li\u003e\n\n\u003cli\u003e Free from parabens, silicones, sulfates, phthalates and gluten\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e After washing or co-washing, distribute As I Am Classic Hydration Elation through your hair.\u003c\/li\u003e\n\n \u003cli\u003eFor best results, leave it on for 15 to 30 minutes and cover your hair with a plastic cap.\u003c\/li\u003e\n\n\u003cli\u003e After removing the cap, add some water to your hair and use the remaining conditioner to detangle.\u003c\/li\u003e\n\n\u003cli\u003e Rinse your hair thoroughly to remove all conditioner.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Achieve stronger, healthier, more manageable curls with this intensely hydrating treatment!\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"As I Am Classic Hydration Elation 227 gr.","offer_id":57398478045533,"sku":"2373","price":12.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/6542\/2941\/files\/As_I_Am_Classic_Hydration_Elation_227_gr._8ffe8ee4-5e55-48db-bd7e-813c0f63362a.jpg?v=1747657752"},{"product_id":"as-i-am-classic-leave-in-conditioner-237-ml","title":"As I Am Classic Leave In Conditioner 237 ml","description":"\u003cp\u003e As I Am Classic Leave-In Conditioner provides intense hydration, softens hair and seals the hair cuticle, leaving your hair shiny and ready for styling. This formula prevents tangles, supports healthy hair growth and makes wet combing effortless. Perfect for use before gels and creams, it prevents flaking and hardening of your hair, so your natural curls stay bouncy and smooth.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Shea Butter: Deeply hydrates, reduces frizz, strengthens hair and protects against environmental damage\u003c\/li\u003e\n\n \u003cli\u003eCoconut Oil: Strengthens hair shaft, moisturizes and improves scalp health\u003c\/li\u003e\n\n\u003cli\u003e Free from parabens, silicones, sulfates, phthalates and gluten\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Wash your hair with shampoo or cowash and pat dry with a towel.\u003c\/li\u003e\n\n\u003cli\u003e Apply As I Am Classic Leave-In Conditioner generously to damp hair.\u003c\/li\u003e\n\n\u003cli\u003e Distribute evenly with your fingers or a wide-toothed comb and gently detangle the hair.\u003c\/li\u003e\n\n\u003cli\u003e Style as desired.\u003c\/li\u003e\n\n\u003cli\u003e Let it air dry or use a diffuser for a soft, shiny, and manageable look.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e Enjoy softer, smoother, more manageable hair, ready for any style!\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"As I Am Classic Leave In Conditioner 237 ml","offer_id":57398478504285,"sku":"2381","price":9.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/6542\/2941\/files\/As_I_Am_Classic_Leave_In_Conditioner_237_ml_fa16b451-c12d-4ade-ac9d-7b3e188edc4d.jpg?v=1747657751"},{"product_id":"as-i-am-classic-moisture-milk-237-ml","title":"As I Am Classic Moisture Milk 237 ml","description":"\u003cp\u003eAs I Am Classic Moisture Milk is a lightweight, hydrating formula that nourishes and adds shine to your natural curls and coils. Enriched with the finest natural oils and emollients, it helps maintain curl definition and leaves hair softer, more manageable and full of life. Ideal for daily hydration, it leaves curls looking bouncy and shiny without weighing them down.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Shea Butter: Deeply hydrates, reduces frizz, strengthens hair and protects against environmental damage\u003c\/li\u003e\n\n\u003cli\u003e Coconut Oil: Hydrates, strengthens and adds shine while improving scalp health\u003c\/li\u003e\n\n\u003cli\u003e Free from parabens, silicones, sulfates, phthalates and gluten\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty free\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Apply a small amount or use generously depending on your hair's need for moisture, manageability and vitality.\u003c\/li\u003e\n\n \u003cli\u003eIdeal after styling with As I Am Classic Twist Defining Cream to soften hair and reduce flaking from styling products.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTips:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Moisture Milk is perfect if you're looking for a light moisturizer, especially for fine or thin hair that doesn't want to be weighed down by heavy creams.\u003c\/li\u003e\n\n\u003cli\u003e Apply the product by rubbing it between your palms and gently massaging it into your hair, rather than rubbing it into your curls. This will maintain definition.\u003c\/li\u003e\n\n\u003cli\u003e Avoid overusing; too many emollients can build up and leave your hair dull and flat instead of shiny.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"As I Am Classic Moisture Milk 237 ml","offer_id":57398479552861,"sku":"2382","price":14.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/6542\/2941\/files\/As_I_Am_Classic_Moisture_Milk_237_ml_92d615de-0641-4751-b9b9-616f93262bf6.jpg?v=1747657750"},{"product_id":"as-i-am-classic-smoothing-gel-227-gr","title":"As I Am Classic Smoothing Gel 227 gr.","description":"\u003cp\u003eKeep your hair smooth and perfectly styled with As I Am Classic Smoothing Gel. This non-drying, non-flaking formula controls your hairline, neck and sides for a variety of natural styles without leaving hair hard or dry. Enriched with nourishing shea butter and coconut oil, it gives your hair a strong hold, extra shine and long-lasting hydration, perfect for natural curls and coils.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Shea Butter: Hydrates and strengthens, reduces frizz and protects against environmental damage\u003c\/li\u003e\n\n\u003cli\u003e Coconut Oil: Hydrates and strengthens hair, improves scalp health and adds shine\u003c\/li\u003e\n\n\u003cli\u003e Non-drying formula, no flaking\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty free\u003c\/li\u003e\n\n\u003cli\u003e Free from parabens, silicones, sulfates, phthalates and gluten\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Apply the gel to clean, damp hair. If necessary, use a spray bottle to moisten the hair.\u003c\/li\u003e\n\n\u003cli\u003e Distribute the gel and smooth it out with your fingers or a soft brush with natural bristles.\u003c\/li\u003e\n\n \u003cli\u003eAllow hair to dry completely before touching.\u003c\/li\u003e\n\n\u003cli\u003e For next day refresh: Moisten the area where the gel was applied and smooth for a quick touch-up.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTips:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e The cleaner your hair is when applying the Smoothing Gel, the better the hold and shine.\u003c\/li\u003e\n\n\u003cli\u003e Less oil on the hair provides better hold.\u003c\/li\u003e\n\n\u003cli\u003e Reactivating is simple: moisten your fingers and smooth.\u003c\/li\u003e\n\n\u003cli\u003e For an extra firm hold, use a scarf or wide headband for a few minutes.\u003c\/li\u003e\n\n\u003cli\u003e Avoid combing or brushing once the gel has dried to maintain hold.\u003c\/li\u003e\n\n\u003cli\u003e Use the gel along the hairline for off-the-face styles or to smooth your crown, nape and sides for a great puff or frohawk look!\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"As I Am Classic Smoothing Gel 227 gr.","offer_id":57398479946077,"sku":"2371","price":7.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/6542\/2941\/files\/As_I_Am_Classic_Smoothing_Gel_227_gr._fc938569-6e05-41e8-bcac-08ce7deb97fb.jpg?v=1747657750"},{"product_id":"as-i-am-classic-so-much-moisture-237-ml","title":"As I Am Classic So Much Moisture 237 ml","description":"\u003cp\u003eIndulge in intense hydration and silky-soft locks with As I Am Classic So Much Moisture (Hydrating Lotion). Perfect for extremely dry hair and designed to meet the specific needs of naturally textured hair, this glycerin-rich formula improves manageability and defines beautiful, bouncy curls. Enriched with botanical extracts, this lotion deeply hydrates and revitalizes the scalp. Say goodbye to dull, coarse hair and hello to defined, shiny curls.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Shea Butter: Deeply hydrates and protects against environmental damage, reduces frizz and minimizes breakage\u003c\/li\u003e\n\n\u003cli\u003e Coconut Oil: Hydrates, adds shine and strengthens hair while keeping the scalp healthy\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty free\u003c\/li\u003e\n\n\u003cli\u003e Free from parabens, silicones, sulfates, phthalates and gluten\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e For loose, defined textured styles (like afros, pony puffs, frohawks):\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003col\u003e\n\n\u003cli style=\"list-style-type: none;\"\u003e\n\n\u003col\u003e\n\n \u003cli\u003ePump into your palms and gently massage through clean, conditioned hair.\u003c\/li\u003e\n\n\u003cli\u003e Apply to hair close to the scalp to add volume and reduce shrinkage.\u003c\/li\u003e\n\n\u003cli\u003e Can be reapplied daily as needed.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e For defined curl styles: \u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003col\u003e\n\n\u003cli style=\"list-style-type: none;\"\u003e\n\n\u003col\u003e\n\n\u003cli\u003e Cleanse with an As I Am cleanser and apply As I Am Classic Leave-In Conditioner.\u003c\/li\u003e\n\n\u003cli\u003e Distribute a small amount of So Much Moisture through hair.\u003c\/li\u003e\n\n\u003cli\u003e Style as usual with a Twist Cream or Gel to define and set your curl pattern.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\n\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eTips:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Glycerin draws moisture from the air and binds it to your hair, ideal for dry, curly locks.\u003c\/li\u003e\n\n\u003cli\u003e For natural textures, apply generously for fuller, easier-to-style hair.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003ePlease note:\u003c\/strong\u003e Excessive use may cause a sticky feeling\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"As I Am Classic So Much Moisture 237 ml","offer_id":57398480306525,"sku":"2379","price":10.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/6542\/2941\/files\/As_I_Am_Classic_So_Much_Moisture_237_ml_9f436064-0dca-42e4-a8e4-ec2e9c9029da.jpg?v=1747657749"},{"product_id":"as-i-am-classic-twist-defining-cream-227-gr","title":"As I Am Classic Twist Defining Cream 227 gr.","description":"\u003cp\u003e Create shiny, perfectly defined twists and twist-outs with As I Am Classic Twist Defining Cream. This rich, hydrating styler minimizes frizz, maximizes smoothness, and provides long-lasting definition to your curls. Ideal for textured hair, it nourishes and strengthens hair with shea butter and coconut oil, resulting in stronger, healthier locks with beautiful shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Shea butter: Deeply hydrates, reduces frizz and strengthens hair\u003c\/li\u003e\n\n\u003cli\u003e Coconut Oil: Hydrates, strengthens hair shaft and improves shine\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty free\u003c\/li\u003e\n\n\u003cli\u003e Free from sulfates, parabens, silicones and phthalates\u003c\/li\u003e\n\n\u003cli\u003e Prevents hair loss and promotes healthy curl definition\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e After cleansing and conditioning, apply As I Am Classic Leave-In Conditioner generously to wet hair.\u003c\/li\u003e\n\n \u003cli\u003eDistribute Twist Defining Cream section by section through wet, detangled hair, from root to tip, and twist the hair. Spritz with water if hair starts to get dry.\u003c\/li\u003e\n\n\u003cli\u003e Let hair air dry or use a diffuser on low setting.\u003c\/li\u003e\n\n\u003cli\u003e For Twist-Outs: Do not untwist until hair is completely dry and gently separate twists for added volume. Shingling Method: Use a wide-tooth comb to comb Twist Defining Cream through clean, soaking wet hair, section by section. Allow to dry completely for a perfectly defined look.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eStyling Tips:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e For tight defined twists, twist hair while wet. For more volume, twist hair while damp.\u003c\/li\u003e\n\n\u003cli\u003e Twist each section, leaving ½”-¾” of the ends loose and curl this section around your finger.\u003c\/li\u003e\n\n\u003cli\u003e Wear a satin bonnet while sleeping to keep your style longer.\u003c\/li\u003e\n\n\u003cli\u003e For extra hydration, use As I Am Classic Moisture Milk, DoubleButter Cream, or CocoShea Spray daily.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"As I Am Classic Twist Defining Cream 227 gr.","offer_id":57472033882461,"sku":"2372","price":11.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/6542\/2941\/files\/As_I_Am_Classic_Twist_Defining_Cream_227_gr..jpg?v=1747657092"},{"product_id":"as-i-am-classic-twist-defining-cream-454-gr","title":"As I Am Classic Twist Defining Cream 454 gr.","description":"\u003cp\u003eCreate shiny, perfectly defined twists and twist-outs with As I Am Classic Twist Defining Cream. This rich, hydrating styler minimizes frizz, maximizes smoothness, and provides long-lasting definition to your curls. Ideal for textured hair, it nourishes and strengthens hair with shea butter and coconut oil, resulting in stronger, healthier locks with beautiful shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e Shea butter: Deeply hydrates, reduces frizz and strengthens hair\u003c\/li\u003e\n\n\u003cli\u003e Coconut Oil: Hydrates, strengthens hair shaft and improves shine\u003c\/li\u003e\n\n\u003cli\u003e Vegan and cruelty free\u003c\/li\u003e\n\n\u003cli\u003e Free from sulfates, parabens, silicones and phthalates\u003c\/li\u003e\n\n\u003cli\u003e Prevents hair loss and promotes healthy curl definition\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\n\u003cp\u003e \u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003col\u003e\n\n\u003cli\u003e After cleansing and conditioning, apply As I Am Classic Leave-In Conditioner generously to wet hair.\u003c\/li\u003e\n\n\u003cli\u003e Distribute Twist Defining Cream section by section through wet, detangled hair, from root to tip, and twist the hair. Spritz with water if hair starts to get dry.\u003c\/li\u003e\n\n \u003cli\u003eLet hair air dry or use a diffuser on low setting.\u003c\/li\u003e\n\n\u003cli\u003e For Twist-Outs: Do not untwist until hair is completely dry and gently separate twists for added volume. Shingling Method: Use a wide-tooth comb to comb Twist Defining Cream through clean, soaking wet hair, section by section. Allow to dry completely for a perfectly defined look.\u003c\/li\u003e\n\n\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003c\/p\u003e\n\n\u003cp\u003e \u003cstrong\u003eStyling Tips:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\n\u003cli\u003e For tight defined twists, twist hair while wet. For more volume, twist hair while damp.\u003c\/li\u003e\n\n\u003cli\u003e Twist each section, leaving ½”-¾” of the ends loose and curl this section around your finger.\u003c\/li\u003e\n\n\u003cli\u003e Wear a satin bonnet while sleeping to keep your style longer.\u003c\/li\u003e\n\n\u003cli\u003e For extra hydration, use As I Am Classic Moisture Milk, DoubleButter Cream, or CocoShea Spray daily.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e","brand":"As I Am","offers":[{"title":"As I Am Classic Twist Defining Cream 454 gr.","offer_id":57472034013533,"sku":"2377","price":20.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/6542\/2941\/files\/As_I_Am_Classic_Twist_Defining_Cream_454_gr..jpg?v=1747657092"},{"product_id":"as-i-am-classic-coconut-cowash-907-gr","title":"As I Am Classic Coconut Cowash 907 gr.","description":"\u003cp\u003eAs I Am Classic Coconut Cowash is de ideale oplossing voor het regelmatig reinigen van krullend haar zonder de natuurlijke vochtbalans te verstoren. Deze zachte, schuimvrije formule verwijdert talg en product ophoping, terwijl het je haar zacht, zijdezacht en glad houdt. Verrijkt met shea butter en kokosolie, helpt het de krul definitie te behouden en gezond haar vanaf de wortel te bevorderen. Perfect voor het onderhouden van krullen, coils en waves tussen wasdagen, en veilig voor keratinebehandelingen.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBelangrijkste Kenmerken:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShea Butter: Hydrateert diep, vermindert pluis en beschermt tegen schade\u003c\/li\u003e\n\u003cli\u003eKokosolie: Versterkt, hydrateert en verbetert de hoofdhuid gezondheid\u003c\/li\u003e\n\u003cli\u003eSchuim Vrije formule die reinigt zonder de natuurlijke balans te verstoren\u003c\/li\u003e\n\u003cli\u003eVerlengt de effectiviteit van keratine behandelingen\u003c\/li\u003e\n\u003cli\u003eVrij van parabenen, siliconen, sulfaten, ftalaten en gluten\u003c\/li\u003e\n\u003cli\u003eVegan en cruelty free\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHoe te gebruiken:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eMaak je haar grondig nat.\u003c\/li\u003e\n\u003cli\u003eNeem een ruime hoeveelheid As I Am Classic Coconut Cowash en wrijf het tussen je handpalmen om het te emulgeren.\u003c\/li\u003e\n\u003cli\u003eVerdeel het product gelijkmatig door je natte haar, zorg ervoor dat alle strengen goed bedekt zijn.\u003c\/li\u003e\n\u003cli\u003eMasseer de Cowash zachtjes in je hoofdhuid met je vingertoppen, zoals je zou doen met een conventionele shampoo.\u003c\/li\u003e\n\u003cli\u003eGebruik een grove kam om je haar voorzichtig te ontklitten.\u003c\/li\u003e\n\u003cli\u003eSpoel de Cowash grondig uit om alle productresten te verwijderen.\u003c\/li\u003e\n\u003cli\u003eVolg op met een conditioner, zoals As I Am Classic Hydration Elation Intensive Conditioner of As I Am Classic Leave-In Conditioner voor het beste resultaat.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eHoud je krullen gezond en gebalanceerd met deze zachte reiniger die je natuurlijke textuur respecteert en behoudt!\u003c\/p\u003e","brand":"As I Am","offers":[{"title":"Default Title","offer_id":64578686583133,"sku":"4250","price":19.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0795\/6542\/2941\/files\/Coconut_Cowash_32_oz_4.jpg?v=1777648563"}],"url":"https:\/\/beautysource.nl\/en\/collections\/classic-collection.oembed","provider":"Beauty Source","version":"1.0","type":"link"}