Crazy Color #75 Ice Mauve 100 ml

Get a stylish, icy look with Ice Mauve: a metallic violet shade that’s perfect for a unique and sophisticated look. This versatile shade also works as a toner on light blonde and platinum hair to neutralize unwanted yellow tones. Vegan and cruelty-free, for a conscious choice full of elegance.

Key Features:

• Semi-permanent hair color in metallic violet with a cool, icy undertone
• Works as a toner to eliminate yellow tones in light blonde or platinum hair
• Vegan, cruelty free and PETA approved
• Free from PPD, ammonia, gluten and parabens
• Stays beautiful for 10-12 washes
• Made in the UK

Amount recommendation:

• Short hair: 1 bottle for full coverage
• Medium length hair: 2 bottles for an even result
• Long hair: 3-4 bottles for full color saturation

Styling inspiration:

• Mix Ice Mauve with Marshmallow and Slate for a custom metallic shade.
• Add Graphite and Platinum to create a smoky dimension.
• Pair with Lavender and Lilac for a soft, muted edge to your violet look.

Please note: As with all colours, the lighter the base, the more intense the result! We recommend lightening your hair to a blonde base (level 9-10) for the most vibrant colour result.

Step-by-step Guide for Coloring:

1. Wash your hair with a mild shampoo and towel dry. Divide your hair into sections with clips to color each strand thoroughly.
2. Work from roots to ends, making sure each section is fully saturated with color. Full saturation is essential for an even result.
3. Rub the color between your hands until it reaches a creamy, thick consistency and apply generously. This will prevent smudging or uneven color results.
4. Let the color develop. Leave on for 15-30 minutes for a subtle tint, or extend to 45-60 minutes for a more intense color.
5. Rinse the color with cold water. This closes the hair cuticles and prevents the color from fading. Use high water pressure and rinse until the water runs clear.
6. Extra Care Tip: Use color-friendly shampoos and conditioners to maintain the vibrancy of your color. Healthy hair retains color longer and stays shiny.