Wella Shinefinity Activator 60 ml

With the Wella Shinefinity Activator 2%, you activate the Shinefinity color glaze for shine you can see and feel. This version is designed for application with a brush and bowl, allowing you to work precisely section by section. The color lasts up to 6 weeks, without lightening or damaging your hair. Ideal for hairdressers and experienced home colorists who want to refresh or gloss their color.

Key features:

• Up to 250% more shine compared to untreated bleached hair
• Color lasts up to 6 weeks without lightening your hair
• The gel cream does not drip, so you can work neatly with the brush
• Up to 50% smoother and softer hair thanks to the balanced pH
• Predictable result: you get the shade you choose
• Clean, vegan formula that colors without damaging your hair

Buy Wella Shinefinity Activator for shine you can feel

The Wella Shinefinity Activator is the 2% developer for Wella's Shinefinity color glaze. Together, they form a demi-permanent color treatment where shine takes center stage. You mix the activator with a shade from the Wella Shinefinity collection. The result is up to 250% more shine compared to untreated bleached hair. Your hair also feels up to 50% smoother and softer. This is based on instrumental tests compared to Wella's regular demi-permanent color.

This variant is intended for the brush & bowl method. The no-drip gel cream stays in place, even when working precisely section by section. Thanks to the balanced pH technology, the glaze colors without lightening or damaging. The color stays beautiful for up to 6 weeks and faithfully delivers the chosen shade. This way, you know exactly what to expect.

What makes a color glaze different?

A glaze adds color and shine to your hair without changing your natural base. That is why Shinefinity works with zero lift: nothing is lightened. This makes the treatment suitable as an intermediate step between two color treatments. You can also use it after bleaching to add a targeted tone. Your hair feels silky soft afterwards and reflects light better. The mixture is also clean and vegan.

The activator also determines how the glaze behaves. With 2%, it activates the color while leaving your base untouched. Do you prefer working with an applicator bottle? Wella has a separate Shinefinity activator for that method. You choose this brush & bowl version when you want to work precisely, for example with local corrections.

Who is the Shinefinity Activator suitable for?

Hairdressers and salons working with Shinefinity achieve reliable results with this activator. Are you coloring your hair yourself as an experienced home user? Then you can also get great results with it. It is suitable for anyone looking for shine and a fresh color without lightening. Think of refreshing faded color or giving bleached hair a new tone. You can find more options in our hair coloring range.

How do you use this activator?

First, perform the allergy test as prescribed by Wella. Then mix the activator in a bowl with the desired Shinefinity shade. Follow the mixing ratio and processing time in the instructions. Apply the mixture section by section with a brush. After the processing time, rinse the hair thoroughly. Want to maintain the shine longer? Then choose a shampoo for colored hair.

Frequently asked questions about the Shinefinity Activator

Does the activator lighten my hair?

No. Shinefinity works with zero lift, so your base color remains the same. You only add color and shine.

How long does the color last?

Up to 6 weeks. Exactly how long depends on the condition of your hair and how often you wash it.

Can I mix the activator with other colors?

It was developed for the Shinefinity color glaze. For other color lines, choose the matching developer from the Wella range.

Is Shinefinity vegan?

Yes, the Shinefinity formula is clean and vegan.

Ready for hair with shine you can feel? Order the activator together with your favorite Shinefinity shade and get started right away.